A contemporary luxury athleisure and shapewear brand founded in 2023 by Creative Director: Claire O’Loughlin. Claire set out to transform the athleisure and shapewear industry and solve the problem of unflattering and uncomfortable wardrobe basics.

Not only has she raised the industry standards of design & quality but her iconic 'MISSOGGI® MAGIC LEGGINGS' have become a best-selling essential secret weapon, flattering waistlines globally.

Get ready to fall in love with the history of CLAIRE & MISSOGGI®

Once upon a time, a younger Claire knocked on the door of one of Milan's most prestigious Ateliers in the luxury athleisure production sector.

She was greeted and welcomed by the most incredible team of women, who do their job with so much passion and attention to detail.

Fast-forward 3 years and the relationship has inevitably grown to feeling like family and the dream is real. I want to express my immense gratitude to these women, first of all for believing in me and in the incredibly small project that it was at the time, and secondly, for still being here today and sharing this amazing journey with me.

Claire was a Personal Trainer for over 20 years and has won championships in rowing and competed at the highest level in world bodybuilding events.

Claire's inspiration for Missoggi came from her own experiences of training twice a day while juggling a full-time job as a single mother. She wanted clothing that was versatile and could be worn both in and out of the gym. She felt that a great pair of leggings provided the structure and support that the female body needed, and so she began to dream of creating her own line.

I hope you will be inspired. Claire x